A HOUSE FOR BRANDS THAT MOVE

CURATED WITH INSTINCT AND BUILT FOR DEMAND.

KENDI SITS AT THE INTERSECTION OF TASTE AND PERFORMANCE. WHEN CREATIVE DIRECTION SHARPENS COMMERCIAL OUTCOMES. WHERE BRANDS DON'T JUST PLAY IN THE MARKET, THEY PERFORM IT.

We work with teams building something worth noticing, then shape it into something impossible to ignore. We refine collections, clarify positioning and engineer demand. From first sketch to final sell-through, every decision is mad with one thing in mind:

Will it move?

WORK TOGETHER
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WHERE CULTURE
BECOMES COMMERCIAL.

THERE'S A DIFFERENCE BETWEEN A BRAND THAT LOOKS GOOD AND ONE THAT PERFORMS IN MARKET.

KENDi exists in that difference.

We partner with founders to refine collections, pressure-test positioning and build the commercial foundations that create lasting momentum.

Because sell-through is shaped long before the sale.

TESTIMONIALS

  • "Sammy has earned her reputation as one of Australia's leading sales agents."

    I have had the pleasure of working closely with Sammy and KENDi across the placement of multiple brands and I can confidently say Sammy has earned her reputation as one of Australia's leading sales agents. She has an exceptional ability to identify brands with genuine potential and represent them with integrity, professionalism and an unwavering commitment to long term success. What sets Sammy apart in my eyes is the care she brings to every partnership. She invests in the brands she represents, builds lasting relationships founded on trust and consistently goes above and beyond for both her clients and retail network.  I wouldn't hesitate to recommend Sammy and KENDi to any brand looking for representation in Australia. Her experience, dedication and reputation make her an invaluable partner for brands looking to build a sustainable and successful wholesale business.

    Jenny Nakkan

    Founder & Director |  Elevate Wholesale Agency & Fashion Linc

    Creator | Splash Trade Show Sydney

    Host | The Trade Room podcast

  • "Working with Sammy and KENDi Agency over the past four years has been an absolute game changer for our business."

    Working with Sammy and KENDi Agency over the past four years has been an absolute game changer for our business. Sammy’s expertise, guidance and genuine investment in our brand has helped us grow exponentially, and we truly wouldn’t be where we are today without her support. She has been an incredible partner every step of the way, and we’re so grateful to have had her in our corner.

    Ashleigh Vallis

    Director | Summi Summi

  • "Sammy and the KENDi team played a pivotal role in revitalising Melissa at a critical moment for the brand."

    Sammy and the KENDi team played a pivotal role in revitalising Melissa at a critical moment for the brand. Through thoughtful strategy and a targeted approach to engaging key boutiques across Australia, they helped reintroduce Melissa with the energy, excitement and renewed sense of purpose needed to successfully relaunch the brand in the local market. Rebuilding a brand is never an easy task, but Sammy's genuine, hands-on approach fostered strong relationships and earned the trust of retailers of all sizes. Her passion, commitment and ability to connect with partners were instrumental in laying the foundations for Melissa's continued growth and success in Australia.

    Jason Lee Coates

    Director | H3O Tokyo/H3O Oceania | Melissa Shoes Australia

  • "Over the past 15 months representing THE UPSIDE across Australia, Sammy has never felt like an external agent, she feels like part of our team, and she acts like it across the board."

    I've worked with plenty of sales agents over the years, and the honest truth is that most operate at arm's length. They run their own business, they deliver a service to your brand, and that's where it often ends. Sammy at KENDi is different. Over the past 15 months representing THE UPSIDE across Australia, Sammy has never felt like an external agent, she feels like part of our team, and she acts like it across the board. The relationships she's built, from design and marketing right through to our finance and sales administration people, are genuine and authentic. She invests in the people, not just the numbers, and it shows. What sets her apart is that she consistently does what's right for the brand, even when that's the harder path. She's a genuinely gifted salesperson: innovative in her thinking, quick to respond, and completely unfazed by a challenge…nothing is too hard. And critically, she knows how to grow a business the right way - sustainably, with the brand's long-term interests front of mind. I couldn't recommend Sammy more highly. Any brand lucky enough to have her representing them is in very good hands.


    Paul Burdekin

    CEO | The Upside

We work across the entire brand ecosystem, connecting product, positioning, creative direction and market placement into one commercially aligned system.

WE'RE NOT AN EXTERNAL AGENCY, WE'RE EMBEDDED INSIDE THE BRAND.

Working across creative direction, commercial strategy and wholesale to ensure every part of the business moves together.

LEARN MORE

Creative direction without commercial understanding has a short lifespan.

Commercial strategy without taste rarely builds iconic brands.

KENDi sits where both disciplines meet.

01.

MARKET
PLACEMEMT

Wholesale strategy.
Retail relationships.
Account management.
Distribution across Australia and New Zealand.
Built to move product.

02.

BRAND REFINEMENT

Collection strategy.

Pricing.

Assortment.

Positioning.

Creative direction.

Everything pressure-tested before it reaches market.

03.

ONGOING
MOMENTUM

The work doesn't stop after launch.

Every season becomes an opportunity to refine.

Feedback.

Iteration.

Performance.

Movement.

Change the way you do business

BUILT FOR MOMENTUM. SHAPED FOR MARKET.

KENDi is a creative-commercial partner for brands with somewhere to go. From collection refinement and positioning through to wholesale strategy, market placement and long-term growth, we work as an extension of your brand — bringing together instinct, strategy and commercial clarity to build meaningful momentum in market.

CONNECT WITH KENDi